Research and Analysis (Magazines)

   Channels also try to grab a teenage audience by putting an advertisement for their channel in magazines because more teenagers are likely to read a magazine rather than read a newspaper.

  Magazines like newspapers have a printing cost and this is around £800 for a quarter page advertisement. reasons for this may be because a magazine is made from a more glossy paper that is more expensive to buy and produce in bulk because of what material they use for the pages. This is because gloss paper offers high reflective picture, this is perfect if you want to catch peoples attention when they are looking at a magazine. Gloss paper also makes colours stand out more and the page often intensifies the picture quality.

  This advert is aimed at women of a certain age (30+) because it is for a hair dye and was found in Hello Magazine. The woman is represented as glamorous, well groomed and in a steady relationship as she is depicted with a male in the advert. the lighting highlights the hair and puts the woman in the foreground of the picture, the man is only just visible in the background. The slogan, 'the 'touch me' hair colour' is directly in front of the mans hand touching the woman's hair. There is a small picture at the bottom of the advert which shows a colorsilk box with a blonde woman's picture on the box's front, again showing that the product is aimed at women. This is a full page advert meaning that it would easily catch a persons eye when they are flicking through the magazine, but this means that it would have cost a lot of money to buy the advertising space. the plain background is another way of making the woman's hair stand out. this advert conveys the medias view of beauty in this advert, even though the advert is about hair dye.

  The image on the right is for the four hundredth issue of Doctor Who Magazine. This draws in a reader by displaying the number '400' in bold lettering and this, along with the gold writing attracts attention because it stands out against the darker background. The puff on this magazine is the offer of a chance to win a trip to see 'Doctor Who' filmed and also the magazine is giving away. free posters from time to time and in this issue the poster is put on the cover and shows what the poster looks like but on a smaller scale. The cover uses the old doctor who logo as it's masthead to show that this magazine represents the television programme. The main picture shows David Tennant as the Tenth Doctor reading the magazine he is on. The Doctor is represented as sort of a geeky character because of the way he is dressed and the way he looks, making him look very stereotypical. The cover shows the doctor reading the magazine he is on, which shows him reading another copy, etc.  This links with the time travel idea from the show itself.

  Sometimes a channel will have a review in teenage magazines and some reviews take up two pages with pictures and information about the channel/product. Below is an example of a double page spread.

  Both pages are on about something about the music industry, this article is about My Chemical Romance.  It comes from Kerrang Magazine and is an interview that say that they are recording a new album and then the article is surrounded by pictures of the band and their crew as they make the new album.

  The colour scheme of the article is quite dark because this fits with the genre of music that My Chemical Romance produce. There are pictures surrounding the article and some of these have little caption boxes in them. These captions could be funny or help explain to new readers who is in the band. one example of this is the funny caption about the close up picture of the singer in the bottom right corner. It says, "oh no. I've forgotten to lock the bloody front door." This works well because the picture shows the singer of the band in the middle of a note and the way he is holding his head phones makes it look as though he has forgotten something in another part of his life.

  The white banner on the side contain the names of the songs on the album and a breakdown of what is song is like or about and even gives. This stands out because the white clashes with the darker colours that cover the rest of the double page spread.

  The main image in this article is of the singer of My Chemical Romance as he is in the middle of a performance. This image attracts certain people's attention because they could be fans of the band and therefore would be interested with anything to do with the band.